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Simple Strategies That All Successful Business Owners Do to Grow Their Business

If I was to ask you the question, what business are you in, would you respond by saying that you are a publisher, or a printer, or an accountant, or a designer, etc? This is the usual response from most business owners; if you want a successful business then start to think differently about the business that you are in. Your business will grow very quickly once you begin to think, act and feel like a marketer of your business and not a doer. And there’s a difference.

One of the biggest mistakes small business owners tend to do is get caught up in the everyday tasks and workload of their business. The Doer roll unfortunately ends up killing your business growth, if that is all that you are focused on. When you start to focus on your business from a marketer’s perspective -you will begin to propel your business forward.

It is difficult to generate a change in your business by doing what you do better or doing more of it. However it is quite simple to deliver a step change if you take action on marketing your business.

When you think of yourself as a marketer of your business, then very quickly your business will take a step change. If you remain on the treadmill working hard and long hours every day and week to stay where you are, you will never end up anywhere different.

The trick is to keep things simple and stay focused.

One way to get focused is to ask yourself “what do I need to do today to get more leads and customers and how am I going to achieve this?

One of the most useful and successful strategies is to Make a daily action plan.

Spend 90 minutes per day to write your action plan for the day. How are you going to bring in more leads and sales today? This may seem extreme, but if you stick to it, you will see results. Get creative and don’t be afraid to be different in your approach. Test your marketing campaigns and tweak them daily, you will soon see what is working and what is not.

Spend your time looking at new products or how to improve your current products or services, look at new Ad campaigns and analyse the results, what offers and activities are ongoing, write email campaigns strategies and content for sales, think about the time required to Network with like minds in your field or niche market, online and offline. Start looking at where you can outsource or delegate daily tasks so you can free up the time to work on your business rather than in your business.

This 90 minute session per day is all about how you can make your business more successful.

Yes, 90 minutes every day. It is imperative to do this, no matter how busy you are.

Find a quiet place so you are not disturbed; Lock yourself away from any distraction so you can focus on your action plan for the day (if mornings are not practical, then right the action plan for the following day, the night before, you are the best judge to fit this into your schedule).

This mentality of thinking will change the way you work in and on your business. Think like a marketer and propel your business forward. By doing this in four to 6 weeks, you will begin to see focused and measurable results. Your business can start to look very different to what it looks like today.

So now that you are getting more leads and customers, how do you intend to keep them?

Building good customer relationships builds trust and return business. Always over deliver and listen to your customer’s needs. Treat your client/customer as the most important person in the world. If you make them feel special, they will keep coming back.

Small Business Excuses Which Are Utter Nonsense

It’s an excuse I have heard too often from small businesses. ‘it’s so much easier for the larger, more established businesses. As a small business, or a new business, we’re at such a disadvantage.’ Utter tosh, and here’s why.

As a small business, or a new business, it is not acceptable to blame problems, difficulties or challenges on the mere fact that the business is small, or new. Indeed, smallness and newness are very much advantages, or can be if you apply a little ingenuity, a little forward thinking and accept a little appreciation of the options available to you.

First of all, let’s consider the benefits a small business has over a large one. Yes, a small business really does have benefits compared to its much larger rivals. Think of a cruise ship and a speedboat driving at full speed at night. Up ahead is a large iceberg, although not easy to see until you’re up quite close.

The cruise ship spots it, and starts to veer to one side, although another iceberg is up ahead, meaning that regular adjustments need to be made. There’s an awful lot of frantic checking and calculating and steering and re-checking, and not a lot of very responsive changes in direction. Often it’s best to slow down a little, take stock and do things carefully step by step.

The nippy little motorboat however is able to adjust course very quickly, dodging obstacles and changing course rapidly to take advantage of new open pathways, and steering well away from any potential problems or dead ends.

You don’t need me to explain how that analogy works in terms of large and small businesses. But today with online technology and social media marketing new opportunities can open up with little or no warning, and it may take larger business very much longer to take advantage of those opportunities. Be on the lookout for opportunities and pounce on them in order to completely outmanoeuvre the bigger businesses.

What about newer businesses – do they have any advantage over more established ones? Yes, of course. Let me explain through another analogy. This time imagine a house that’s been standing for a couple of hundred years. Over time the land has shifted, the river has widened and the ground has become wetter. The old house is starting to creak and crack, and has had to be held together with metal poles, pushed up by metal struts and reinforced with buttresses.

On the other hand, consider the property being built on the same ground, but taking stock of the current conditions, and more aware of the likely direction the ground saturation will take in future. This house is built on raised stilts, and is fully capable of coping with the damp conditions.

Newer businesses are built within the context of present day opportunities and customer preferences. By developing businesses from the very early days within the context of the current climate it is possible to create a resilient, responsive and dynamic business presence which is not going to suffer under the weight of many years’ patching, fixing and adapting older businesses are having to cope with.

There are other excuses given by smaller or newer business too, including online businesses and even those who run their business entirely from home. I’ve heard excuses such as ‘it’s easier for more established or larger businesses because they have flashy business addresses, premises and offices,’ or, ‘larger businesses can afford to hire teams of telephone operators to answer the phones all day, whereas I have to do that as well as run my business,’ and even ‘larger more established businesses can afford accountants to do their bookkeeping, whereas we smaller businesses have to spend huge amounts of time trying to do it all internally.’

These excuses are by no means more than scratching the surface, but I utterly refute them all, as I do the very fact that a business is new, or small, or even both.

Even the most causal of searches online will reveal excellent virtual office service providers, offering very affordable and easily scalable business services such as a virtual office address, fully equipped meeting rooms as and when required, telephone answering services, mail handling services, invoicing and bookkeeping services and much, much more.

Being small or new is absolutely not an excuse for feeling that second place is the best that you can hope for. Grab the opportunities, overcome the challenges and steer a course through the inevitably interesting path ahead towards the success which will be richly deserved. All it takes is to stop making excuses and start taking the right action.

What Is The Best Online Business to Start?

You might think that if the economy is so bad, what hope have I got with an internet business or digital business. Well, the first thing to remember is that a digital business has to potential to sell products and services to people from all over the world. So the best online business to start is one that has a wide appeal – although not too wide as the competition might be too strong.

To start an internet business you do not need a lot of technical skills nor do you need to spend a lot of money to get started. But what is the best online business to start?

Start an online business about something that you are interested in

The best online business to start is one that is about something that interests you. It is going to be very challenging for you to keep your enthusiasm going if you are trying to start a business about, say, computer games, and you have no interest in computer games what so ever. When you start your own online business you are going to have good days when everything goes right and days when everything goes wrong. When things go wrong or when people get stuck, it is normally the time that people give up on their business idea. But, if you enjoy and believe in your product or service you will be more determined to keep going.

Make your online business easy to understand

When people look for information on products or services on the internet they jump from website to website very quickly. You have to make sure that when somebody visits your website that they can instantly see and understand the benefits of the products or services that you are offering. Your products and services should solve problems for your target audience, or make life easier for them. If they do not see how your business will help them, they will move on to another website, never to return.

The best online business to start will need some investment

It is important to remember that your online business is a business and not a hobby. Some people still think that they can somehow have some sort of website that will cost them nothing but earn them millions. These ‘push button, get rich quick’ programs do not work. Whilst the set up costs for a legitimate internet business are a lot less than a traditional bricks and mortar business, it will need investment for such items as a website, hosting, marketing and training and education.

Proven success record

If you have been looking on the internet for the best online business to start, you will have found many different and tempting business proposals. Before you jump in, do check a few things. Make sure you check the quality of the product or service that you are going to promote. Ideally you should buy it to test it yourself to make sure that it is a genuine and viable product. Check the history of the business. Look into their previous and present sales data, their marketing systems and other people’s experiences with them. Remember that your online reputation is very important and if you try and sell rubbish, it will be very difficult to repair a tarnished reputation.

Education and training

The best online business to start is one that provides you with regular training and updates to ensure that you can provide the best possible value to your customers. It is also important to have a mentor. This person will be able to guide you and help you avoid any mistakes that will have made when they started their business. Your business will find success quicker with proper guidance.

Finding the best online business to start does require some work upfront and there is no ‘one size fits’ all solution. However, if you follow the points above you will be well on your way to online business success.